Friday, July 23, 2010

My Trip to Guadalajara


I am just back from a trip to Guadalajara, Mexico where I was given a working tour of the four Children International community centers. Davidoff Communications has been using its Mission-Driven Marketing methodology to support Children International with its cause marketing and corporate sponsorship program since 2007.

Guadalajara is big. Five million people! In addition, it’s the Silicon Valley of Mexico, serving as home to every major international technology company with manufacturing plants in Mexico.

In this photo, I am learning about Children International’s new sports program that teaches parents to coach different sports so that their kids can learn to play competitively. This is just one of many tremendous benefits that Children International provides for children who come from significantly impoverished homes. Many families live on less than $300/month. I have been sponsoring a 10 year old boy from India through Children International for several years now. Maybe you should consider sponsoring a child as well? Sign-up at www.Children.org.

--John Davidoff, Founder and Managing Director