Today's full page ad from JP Morgan Chase promoting the "Chase Community Giving" program on Facebook says that over two million Facebook users voted on the distribution of $5 million in grants. We also learn that an "Advisory Board" helped determine the winning charities.
So what first sounds like a bold move of using democratic process to give away a chunk of cash is then nulled by the control of this Advisory Board. We have to assume the Advisory Board gets the final say. Or does it? Maybe Chase executives get the final say as to which charities received donations. We are left needing to dig a little deeper to see how transparent this supposed cause marketing/corporate citizen/corporate social responsibility program really is. In the meantime, we applaud Chase for promoting philanthropy and for even being willing to include the public some way, some how.
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