Tuesday, March 27, 2012

Three Simple Steps to Staying on Mission

Davidoff Communications Blog By: Gene Zlotnikov

True leadership requires the willingness to recognize the need for change, as well as the ability to lead and manage change. Companies that consistently choose to pursue change are typically growing, dynamic organizations that stick to their mission. On the other hand, companies that fear change are likely to find it more challenging to remain relevant and continue to meet their customers’ needs. Forbes contributor Mike Myatt, describes three easy steps to help leaders and organizations stay on mission by leading change:

•    Identify the Need for Change
If your organization is not willing to innovate to meet society’s changing demands, it is more likely to struggle and fail. To stay relevant and successful, companies should focus on changes that will help them more effectively serve their customers (and potential customers) and shift their corporate culture to foster an efficient and positive workforce.
•    Lead Change
When faced with change, people typically respond by taking on one of four roles, becoming the Victim, the Neutral Bystander, the Critic or the Advocate. To successfully lead change, these four roles must be communicated to using appropriate messaging and properly involved in the process.
•    Manage Change
Successful change leaders will ensure that their company is aligned with the same mission and vision for change, provide their employees with responsibility and accountability for innovation and maintain authority over change to ensure things happen.

To learn more about how to stick to mission and lead change in your organization, read the original article in Forbes.

For more information about how you can take your leadership to the next level, check out this upcoming event on Transformational Leadership, April 27th and 28th, 2012 in Chicago: Transformational Leadership Awards Dinner & Symposium

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