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Wednesday, March 7, 2012
Facebook's Next Innovation on Its Mission
By: Gene Zlotnikov
Facebook is about to put a completely new spin on online marketing and advertising. The social media giant is getting ready to launch a new format for premium ads that mark radical departure from traditional advertising. The new format is social by nature, pulling content from users’ posts to brands’ Facebook pages instead of from ad copy, and automatically showing you which of your friends already “like” the brand. Their statement is loud and clear: “ads based on content, rather than messaging, have a better chance of hitting home and ads involving tacit endorsements from the people you know have a better chance of capturing your attention.”
This new form of content-based advertising reinforces Facebook’s mission to “give people the power to share” and create opportunities for them to engage and connect online. Such a bold departure from traditional advertising is also very much in line with the company’s reputation for innovating the social media space. Facebook announced their planned changes at their marketing launch event at the end of February.
To read more about Facebook’s content-based ads, read the article in Fast Company.